I named my company All In Content. My personal motto is that all in is the only mindset you need to win. I’ve said "go all in" on stages, on my podcast, and in more conversations than I can count. So it’s fair to ask: what does going all in actually mean? Because a lot
Going All In: What It Actually Means Read More »
For a stretch, I kept losing deals I was sure I’d win. Great calls, real interest, people telling me they loved what we do. Then I’d send the proposal, and it would go quiet. When you lose that many in a row, you stop blaming the prospects and start looking in the mirror. That’s how
Why My Proposals Were Losing, and What I Changed Read More »
When you’re building a service business, every inquiry feels like oxygen. So saying no to clients feels insane. Why would you turn down money? But I’ve learned that some of the most important decisions I’ve made in my business were the times I said no, and some of my worst were the times I should
Saying No to Clients Is the Skill Nobody Teaches You Read More »
I’ve learned a lot from business gurus. I’ve read the books, watched the videos, listened to the podcasts. People like Alex Hormozi, Dan Martell, and Gary Vee have shaped how I think about offers, time, and content. I’m not here to trash them. But I’ve also learned the hard way that a lot of advice
What I Took From Business Gurus, and What I Ignored Read More »
Most guides to starting a business are written for Toronto, New York, or some imaginary city where every customer has unlimited budget and loves trying new things. Starting a business in Windsor-Essex is different. Not worse, not easier. Different. And if you go in expecting the generic version, you’re going to get blindsided. I built
Building a Business in Windsor-Essex: The Honest Version Read More »
I’ve hosted my own podcast for years, I’ve produced shows for other businesses, and I’ve sat in the guest chair myself. So I’ve seen every kind of guest. The great ones make the episode effortless. The bad ones make the host work twice as hard and quietly never get invited back. If you want to
How to Be a Great Podcast Guest, From Someone Who Hosts Read More »
Speaking for free is one of the most argued-about topics among speakers. One camp says never do it, because it devalues the industry. The other camp says do it constantly, because exposure leads to paid work. I think both are partly wrong. I speak for free sometimes, on purpose, and I charge other times. Here’s
Why I Speak for Free (Sometimes) Read More »
I go to a lot of networking events. Multiple a month, most months. And I’ll tell you something most people won’t admit: I almost never close a deal at one. If you’re going to networking events expecting to walk out with clients, you’re going to be disappointed, and you’ll probably quit going right before they
Networking Events Don’t Work the Way You Think Read More »
I’ve watched business owners kill their best marketing over and over. Not because it stopped working. Because they got bored, impatient, or nervous right before it started paying off. Quitting marketing too early is one of the most expensive mistakes I see, and it’s almost always invisible to the person making it. I recorded a
Don’t Quit at Forty: Why Business Owners Kill Their Best Marketing Read More »
Hustle culture gets dunked on a lot these days. Some of that is deserved. Glorifying 4 a.m. wake-ups, bragging about never taking a day off, and treating burnout like a badge of honour is dumb as hell. But here’s my unpopular take: hustle culture is half right. And the half it gets right is the
Hustle Culture Is Half Right Read More »